About the Owner


Hello and welcome!  My name is Keri and I am the owner of Blue Fringe Boutique. I am a native Idahoan who was raised in Jerome.  I am a “small town girl” who has always had a passion for fashion. I have a sign at the shop with a quote by Kate Spade that says, “Playing dress up begins at age five and never truly ends”.  At Blue Fringe Boutique, I get to play dress up everyday with the customers that come into the shop. I feel that we should never underestimate the power of a great outfit, a new pair of shoes or the perfect piece of jewelry.  When we look good, we feel good and we can meet the world with confidence and style whether it be at work, family gatherings, special occasions, date night or a girls night out.

My hope is to provide women with unique, fashion forward clothing and accessories.  The clothing at the shop is trendy to boho to edgy with a vintage western vibe. I’m a little bit country and I’m a little bit rock’n roll.  I love lace and all things vintage but I also love the western look with a little edginess. The more unique the piece, the better. At Blue Fringe we love to mix and match styles and colors.  We are eclectic.  Life is too short to wear boring clothes, so make a statement, be bold, be daring, express yourself through your own sense of style at Blue Fringe Boutique.

Thank you for shopping and supporting my small business.  It’s a dream come true for me and I appreciate every customer that either walks through the door of the brick and mortar or shops online.  My daughter made me a dreamcatcher that I have displayed at the store. She said to me when I opened the doors of Blue Fringe Boutique, “Mom, you finally caught your dream,”  Yes, yes I did.